In late 2010 Evolution worked with Hayley and Andy at Pioneer Contractors to build their first website along with a new logo and colour scheme. The website was launched early in 2011 and intended to be an first point of contact and easy to introduction to their business services which were initially mainly based around their core electrical service.
Move forward to 2017 and technology and expectations advance, along with the introduction of new trades and services Pioneer Contractors realised they could put more into the website and certainly needed more out of the website in terms of gaining enquiries and lead generation. The website needs to be the marketing arm of the company.
The diagnoses was to convert the website to a fully responsive WordPress site, along with introducing the new logo and adding more pages to effectively portray their full range of services to traditional desktop and also now to mobile and tablet users. The new site has a scrolling image carousel and plenty of space to advertise their new building and refurbishment services. So the newly re-build site was launched and as we had installed Google Analytics on the original site we can benchmark progress and evaluate the site traffic better.
“Evolution created a website that is far more modern, clearly showing our services and we have had great feedback from it. I also appreciated the time that Neale took in training me to use the WordPress site all provided as part of the original quotation. I would not hesitate to recommend Evolution Design and will continue to work with him in the future.” said Hayley Edwards of Pioneer Contractors.
It does show the importance of taking time to introduce the benefits of a mobile friendly responsive WordPress website as a way of appealing to both to new and existing clients. We have also helped by giving a social media boost to try and bring in relevant traffic to the new site. Pioneer are particularly proud to have a large gallery and customer testimonials and reviews which they have worked hard to garner. This will grow over time and also helps give customers real confidence when finding a contractor to work on your business or home. To view the new website and to find a quality contractor visit > Pioneer Contractors
Evolution has just launched a second advertising campaign for SELECT the trade association for the electrical contracting industry in Scotland. As a follow up to last year’s national radio campaign, where we create 3 radio commercials to support their new safety campaign broadcast across Scotland, now adding more media to the mix. Radio, Railways station Posters and also national and regional press adverts.
SELECT have continued advertising with the main commercial radio network of Scottish stations from big city stations Radio Clyde and Radio Forth to Moray Firth Radio, Northsound, Radio Borders, Tay FM, and WestSound and West FM to deliver the message in a catchy 20” commercial designed to be a factual safety message with out being alarmist, ending with the line visit NeedAnElecrician.scot to encourage potential customers to make contact with a SELECT contractor via their search function of member firms. You can hear the commercial here. The schedule was mixed and included some peak drive time slots.
New to the media mix this year is the addition of Scottish national and regional press using adverts targeting consumers, of which businesses and householders made up the key audiences, with largely the same issues. Using big bold half page colour adverts depicting the real safety issues that unqualified electricians can leave householders with, we demonstrate the values and benefit of using fully qualified, professionally trained Electrical operatives, especially SELECT member firms.
The list of publications that gave us the best media efficiency in covering the nation was quite large, the full schedule included these titles:
In most editions we secured excellent position being early right hand pages, so very prominent and for many the first time they will have seen an advert for SELECT.
The other addition to the media mix was the inclusion of outdoor advertising, with posters at 4 of the busiest Scottish Railway Stations each with very high footfall figures; SELECT chose to use 4 sheet poster sites at; Tweeddale, Stirling, Kirkcaldy and also Glasgow Central. The creative had to do a different job but we kept the core concept just made it more direct and impactful. We took a mixture of regular sites and for Glasgow Central we chose a backlit site.
Anecdotal evidence indicates that these sites have been quite visible and successful in boosting awareness as well as a much better understanding of exactly what SELECT and their member firms can offer.
Posted by Neale Gilhooley
We are best know for our work designing and building international trade exhibitions for us across Europe, but we also have more than ten years worth of designing e-cards and preparing illustrations for Nikon’s corporate festive card. In this case cards are not for Christmas as that word itself is not to be used as the cards are sent our globally beyond the Christian world. However that holiday is now fully associated with gift-giving and frosty wintry images. Here are some of our favourites:
When we first started in 2004 the cards were for print and a jpeg was supplied almost as an after thought. Then we used to print the festive greetings text internally and some were done with matt and gloss laminates as touch and texture were important back then, when you tore open the card from it’s envelope. The move to e-cards only gave us new challenges, but now this is the most common way to receive a festive greeting.
They can be used a a variety of messages and an illustration gets a far higher click rate than just a headline. Talk to us if you want to enhance your e-mail marketing campaigns and improve response rates.
Posted by Neale Gilhooley Febuary 2017.