While it is true that e-cards are not just for Christmas, it is the most popular time of year that our customers send them. They make a seasonal greeting, a gentle reminder and also are a good way to communicate festive hours. It’s never too early to request one but it can be too late so don’t dally. What would you like to say to your valued customers?
We started designing & printing traditional corporate Christmas cards for Nikon back in 2002, then created as both printed cards and as early adopters of electronic versions, until they evolved into solely e-cards. Over the years we have created many festive variations on the theme using six languages without mention of the word Christmas as Nikon have customers beyond the Christian world or northern Europe. We found in previous years that our own e-card had a much higher open rate than our Design Matters e-newsletter.
Recently we have designed e-cards for Edinburgh Chamber of Commerce and SNIPEF and for the Don’t Freeze Up This Winter safety campaign.
Whatever your customer communication needs, there is still time to order an e-card for this Christmas and beyond.
Left is Nikon Corporate Christmas e-card for last year (2013). Nikon’s bespoke card illustration is left this year in 6 languages.
Also look at this blogpost for some campaign reports here in Perfect your own email marketing campaigns, collating info from billions of e-mails sent out in millions of campaigns to give you really robust data.
To see more examples that we have designed click here