It is always nice to start a new year with the launch of a new website It is especially pleasant when it is for such a prestigious client as the North British Distillery Company Ltd, one of Edinburgh’s most illustrious distilling institutions. This is the second website for the North British, the new site is fully responsive design so that it reformats for tablets and mobile devices as well as desktop PC’s to enhance the site visitors experience and meeting the expectations of new technology.
The design brief for the new website was; to present the full company story, from early beginnings in 1885 through the traditional production process and quality of the Scotch Grain Whisky in a contemporary presentation brought fully up to date, imbued with heritage. As well as the highest standards of quality, the actual quantities of grain whisky distilled in west Edinburgh are quite staggering. Using their four Coffey Stills, the 2.5 billionth litre of alcohol was produced in late 2015.
By visiting the site to learn about the process from malting and mashing to fermentation and distillation. The website also tells the story of how this Edinburgh company grew and established itself as a fundamental part of the Scotch Whisky industry as it became global.
The new site is WordPress allowing the Client to update the sites text and image content as well as the site architecture. We also added Google Analytics for the first time to provide user information for evaluation purposes.
Welcome to our new client SELECT the trade association for the electrical contracting industry in Scotland as they have appointed Evolution Design® to create broadcast marketing material to support their new safety campaign. Often business opportunities arise with new legislation and that is the case in the Electrical industry which SELECT represent. On 1st December 2015 legislation for Landlord changed in Scotland. The law has been strengthened so that as well as portable electrical appliances needing tested (PAT testing) the actual electrical system itself needs to be checked with a Electrical Installation Condition Report (EICR) once every 5 years and SELECT member firms are authorised to certify Landlords properties.
When you have a topical story to tell or a hard deadline to achieve then radio can be a great medium for you. Using local radio can deliver rapid geographic coverage at low costs and if backed up by a website can generate sales leads for you, on top of the boost in general awareness for your service or specific message.
In this case SELECT already knew the value of radio and asked us to recommend a schedule, then script and produce the commercial, once approved by SELECT and RACC (Radio Advertising Copy Clearance) we used the Bauer Media’s network of Scottish stations from big city stations Radio Clyde and Radio Forth to Moray Firth Radio, Northsound, Radio Borders, Tay FM, and West Sound & West FM to deliver the message in a snappy 20” commercial designed to be factual with out being alarmist, ending with the line visit NeedAnElecrician.scot to encourage potential customers to make contact via their search function of member firms. Here you can hear the commercial. As well as using social media, SELECT are also creating a leaflet and using PR to reach these audiences through existing trade press contacts and opportunities with every effort being made to drive more relevant traffic to their website with its certified member search covering all of Scotland, although it is a safety campaign it is also a lead generation campaign.
We are also running a Pay Per Click (PPC) campaign for SELECT using Google AdWords. A very cost effective medium for such specific audience targeting, both by interests and geographically and you only pay after someone uses Google to search for your keywords and then clicks on your advert. The data available through webstats is quite staggering and you can drill down into visitor figures by linking your Adwords campaign reporting and your Google Analytics account. It is always interesting to see how much each keyword term bid costs, often unpredictable as it is based on bidding so is heavily influenced by the number of competitors at that particular time. Even if your advert is not clicked on you do get some free awareness value from it appearing through page impressions, and bids can be adjusted in real time, or paused when a budget is hit or an audience figure is achieved. Are there any target audiences that you would like to send a message to?
There is a small independent Scottish charity that has been working away quietly for years try to help people with a very specialised medical condition, which surprisingly little is known about. Alopecia Help and Advice Scotland was formed by sufferers and their families as a support network when little other support seemed to be available in Scotland.
Now with the assistance of a grant from the Weir Charitable Trust foundation they have raised funds to have a brand new WordPress website designed and built, one that they can use to really make contact with people along with News and Blog sections. We have designed the site to be far more visually interesting and to feature real people and their own often poignant words, and to present the information in a clear and logical way with information being easy to find by visitors. The old site did not allow for real time updates by the committee but the new site does and the amount of content on the site has more than doubled, offering far more information and news on treatments and research as well as local meetings and events. The new site has opened up the door to the possibility of receiving online donations and that is being worked on by the committee at present.
Director Rosemary Gierthy said “We are delighted with our new look website that Evolution Design created for us. It is much more interesting to look at and much more useful for our charity. Neale Gilhooley was extremely supportive throughout the whole process. He quickly grasped what we needed and helped at every stage. We really appreciated his patience and support, particularly at the training stage. We are thrilled with the finished product and have received some very nice feedback from people already”. One supporter wrote immediately to Rosemary saying “What a fantastically informative site – for me seeing pictures of others with the condition looking good is really helpful. Well done!”
Alopecia Help and Advice Scotland are now starting to use social media with Facebook page. Do feel free to visit and Like, or if you know any sufferers do make them aware of the website and the support and advice available.