In the world of dispute and conflict resolution the words Mediation, Negotiation and Conflict Resolution have a special resonance and together they form the meaning behind MNRCS. Run by Paul Kirkwood, a qualified solicitor with significant experience in mediating in commercial business disputes, resolving workplace employment disputes, partnership disputes, personal injury disputes and education law disputes, Paul is the specialist to bring in if you need to break the deadlock in a situation. With a company name chosen it was time to start building the brand and Paul was referred to Evolution.
We created a logo for MNCRS with the strapline – Mediation, Negotiation and Conflict Resolution Services – giving an instant explanation of his core areas of practice. Then applied that to his new website which features Paul’s experience and background along with helpful videos where Paul goes a bit deeper behind the rationale for employing a skilled and experienced meditator and how mediation can move a dispute toward settlement and save a great deal of time and legal fees as well as the prevent emotional worry and stress caused by a legal case which can drag on for years. MNCRS cover three main areas of mediation and each has its own page on the website (which we registered as mncrs.co.uk): Commercial, Employment and Personal Injury each has its own service page and video which can be viewed onsite or via their new YouTube channel. You can view the new MNCRS website here.
We also designed stationery and built a blog for Paul Kirkwood Mediator as an experienced figure of authority within the industry where he can go into more depth about his approach to resolving cases and other wider industry issues. Blogs are excellent ways of building an audience and generating relevant website traffic. They are also ideal for someone like Paul to publish articles that have been written by him for publications such as Collaborate, the trade title for the Scottish Mediation Network. Both the website and the Blog have Google Analytics tracking code installed so that we can evaluate the performance of each and other marketing activity.
“I was referred to Evolution Design by a business contact who recommended their services for Web Design and Build. Neale Gilhooley responded to my initial email very quickly, and a meeting was set up within a couple of days. Neale took the time to find out about me and what I was about professionally and to make sure he understood his prospective new client’s needs. He undertook appropriate background research into competitors’ websites, and came up with a proposal for design and build within a few days. He listened to me carefully and came up with the strapline ‘Every conflict can come to an end’ from language I had been using. He also talked me through the design and build of the website involving me for colour scheme and physical set up all the way through. He also kept me encouraged to keep producing content, both for the website and the Blog, which he also set up – the Blog was Neale’s idea – a brainwave. A great way to market your services and let your peers know what you are doing, and that you know what you are talking about, through the social professional media platform, LinkedIn.
He also introduced me to a great film maker, Steve Pool of Illuminate – and together we made a number of short videos for the website. Neale knows where to find the right people to put your project together and coordinate it all for you. He is also very personable and easy to work with.
I thoroughly recommend Neale and Evolution Design to anyone seeking to get their own website up and running” said Paul Kirkwood, Director, MNCRS.
Always nice to hear positive feedback from a satisfied Client. Posted by Neale Gilhooley (Jan 18)
Here is another e-card that we have just completed for Nikon. This year we looked at something very in vogue the pop up book and card, very much a la mode. As well as including the festive greeting in six languages we’ve also made a prominent mention of this being the centenary for Nikon marked by their special 100th anniversary logo.
You can see more examples of e-cards that we have created for Nikon in over 10 years on this blogpost.
Welcome to our new client SELECT the trade association for the electrical contracting industry in Scotland as they have appointed Evolution Design® to create 3 radio commercials to support their new safety campaign. Often business opportunities arise with new legislation and that is the case in the Electrical industry which SELECT represent. On 1st December 2016 new legislation for Landlord in Scotland is legally enforceable. The law has been strengthened so that as well as portable electrical appliances needing tested (PAT testing) the actual electrical system itself needs to be checked with a Electrical Installation Condition Report (EICR) once every 5 years and SELECT member firms are authorised to certify Landlords properties.
When you have a topical story to tell or a hard deadline to achieve then radio can be a great medium for you. Using local radio can deliver rapid geographic coverage at low costs and if backed up by a website can generate sales leads for you, on top of the boost in general awareness for your service or specific message.
In this case SELECT already knew the value of radio and asked us to recommend a schedule, then script and produce the commercial, once approved by SELECT and RACC (Radio Advertising Copy Clearance) we negotiated airtime through the Bauer Media’s network of Scottish stations from big city stations Radio Clyde and Radio Forth to Moray Firth Radio, Northsound, Radio Borders, Tay FM, and West Sound & West FM to deliver the message in a snappy 20” commercial designed to be factual with out being alarmist, ending with the line visit NeedAnElecrician.scot to encourage potential customers to make contact via their search function of member firms. Here you can hear the commercial.
As well as using social media, SELECT are also creating a leaflet and using PR to reach these audiences through existing trade press contacts and opportunities with every effort being made to drive more relevant traffic to their website with its certified member search covering all of Scotland, although it is a safety campaign it is also a lead generation campaign. SELECT’s use of commercial radio has proved to be so successful that two further campaigns have been created and broadcast across the main commercial radio stations that cover Scotland. The latest campaign aired in September and October (2016) and reach mass audiences of potential customers for SELECT Member firms across the same national network of radio stations, all aimed at raising awareness of the work the SELECT do and gaining relevant traffic for their website with the prominent Find A Contractors search function leading to enquiries and revenue for member firms.
We also ran a poster campaign across Scottish railway stations featuring an alternative to the press adverts. Using the ubiquitous 4 Sheet poster size, under the headline of “For your safety always use a SELECT electrician”. This large visible poster appeared at stations in Aberdeen, Ayr, Dundee, Dumfries, Kirkcaldy, Stirling, Inverness and Glasgow Central. The footfall across these main stations is very large and over the month campaign there was plenty of opportunities to view it several times, which is good as electrical safety has more than aspect. As well as consumer its also a very relevant message for businesses who really ought to use qualified professionals offering a professional and reliable service to keep businesses open 24/7.
During October and November of 2017 we also tried a new medium of Digital Screens at both Glasgow Queen Street and Edinburgh’s Haymarket stations to broadcast our message of electrical safety to commuters .They are very eye catching due to their back lit format and with the addition of movement, quite helpful in such a busy environment. You can click the link below to see the poster ‘live’.
We are also running a Pay Per Click (PPC) campaign for SELECT using Google AdWords. A very cost effective medium for such specific audience targeting, both by interests and geographically and you only pay after someone uses Google to search for your keywords and then clicks on your advert. The data available through webstats is quite staggering and you can drill down into visitor figures by linking your Adwords campaign reporting and your Google Analytics account. It is always interesting to see how much each keyword term bid costs, often unpredictable as it is based on bidding so is heavily influenced by the number of competitors at that particular time. Even if your advert is not clicked on you do get some free awareness value from it appearing through page impressions, and bids can be adjusted in real time, or paused when a budget is hit or an audience figure is achieved. Are there any target audiences that you would like to send a message to?
Posted by Neale Gilhooley (updated 29/9/16 and 24/11/17)