Evolution were delighted to appointed by the Worshipful Company of Management Consultants (one of the very prestigious modern City of London livery companies) to design the new identity for a brand new entity being launched. Due to tight deadlines we started the day that we won the competitive pitch for the soon to be launched the Centre for Management Consulting Excellence. It is quite a unique design project to be involved in, as bodies such as this are not created on a very regular basis. The new logo needed to have it’s own strong stand alone identity but also to have a clear nod back to the Worshipful Company of Management Consultants crest as they will appear together at times. The new centre aims to facilitate links between business school academics researching management consultancy and practising management consultants in the UK, to the benefit of all stakeholders.
Management Consulting is a major business in the UK turning over about £9bn pa. The benefits that management consultants bring to their clients are many multiples of this and consequently they have an undoubtedly major impact on UK productivity. The rationale for establishing The Centre is that the performance of management consultants depends on their skill in mediating the best thinking into application in their clients. Consultants have access to a very large amount of thinking about management but, without considerable effort, have real difficulty in identifying the most important new ideas and finding out about them.
Specifically the Centre will:
1. Help to shape the research agenda for management consulting in the UK, and publicise the results of research that could be of value to management consultancy practitioners;
2. Run regular seminars that showcase research of interest to practitioners and provide a forum for exchange between academics and practitioners;
3. Develop a membership community involving all key groups of stakeholders.
Although the new centre has links back to the WCoMC the brief stated that a replica coat of arms was not the desired creative route, that a more contemporary style of logo needed to be developed for use across all traditional and modern media. In design terms we offered a shortlist of icons including some based around the capital letter C, but with a small creative device in the negative space in the centre of the C. We then offered the client a selection of highly legible typefaces, agreeing unanimously on Franklin Gothic Medium Regular, with more prominence on two of the words. It needs to appear a modern and forward thinking, but also inherits the legacy of tradition of the guilds of the City of London. The bold red is that used on the coat of arms for the WCoMC, which is itself related to the bold red in the City of London Corporation coat of arms.
“A major short term strategic objective is to build the identity of the new Centre. Evolution has provided us with a strong logo, identifying the Centre but with clear graphic links to our Livery Company parent, which has attracted a lot of favourable comment since it was recently launched. We are very pleased with the work they have done for us” said Calvert Markham, Director of the Centre. Evolution are also designing a set of stationery for the centre. We will post regular updates on the progress of the centre.
Posted by Neale Gilhooley
Although that is currently 9 months away, these things take time to put in place and test rigorously. If you need to to ask that means the *General Data Protection Regulation, the government has confirmed that the UK’s decision to leave the EU will not affect its implementation. The ICO (Information Commissioners Office) is committed to assisting businesses and public bodies to prepare to meet the requirements of the GDPR ahead of May 2018 and beyond.
Who does the GDPR apply to? The GDPR applies to ‘controllers’ and ‘processors’. These definitions are broadly the same as under the DPA (Data Protection Act) ie the controller says how and why personal data is processed and the processor acts on the controller’s behalf. If you are subject to the DPA, it’s most likely that you will also be subject to the GDPR.
As a controller, you are not relieved of your obligations where a processor is involved – the GDPR places further obligations on you to ensure your contracts with processors comply with the GDPR.
As a processor, the GDPR places specific legal obligations on you; for example, you are required to maintain records of personal data and processing activities. You will have significantly more legal liability if you are responsible for a breach. Do take particular note that these are new obligations for processors, a new requirement under the GDPR.
The GDPR applies to processing carried out by organisations operating within the EU. It also applies to organisations outside the EU that offer goods or services to individuals in the EU. And it will apply to the UK now and after Brexit.
What data/information does the GDPR apply to?
Personal data : Like the DPA, the GDPR applies to ‘personal data’. However, the GDPR’s definition is more detailed and makes it clear that information such as an online identifier – eg an IP address – can be personal data. The more expansive definition provides for a wide range of personal identifiers to constitute personal data, reflecting changes in technology and the way organisations collect information about people.
For most organisations, keeping HR records, customer lists, or contact details etc, the change to the definition should make little practical difference. You can assume that if you hold information that falls within the scope of the DPA, it will also fall within the scope of the GDPR.
The GDPR applies to both automated personal data and to manual filing systems where personal data are accessible according to specific criteria. This is wider than the DPA’s definition and could include chronologically ordered sets of manual records containing personal data.
Personal data that has been pseudonymised (taking database identifying fields and replacing them with artificial identifiers, or pseudonyms eg key-coded) can fall within the scope of the GDPR depending on how easy or difficult it is to attribute the pseudonym to a particular individual.
Sensitive personal data: The GDPR refers to sensitive personal data as “special categories of personal data” (see Article 9). These categories are broadly the same as those in the DPA, but there are some minor changes. For example, the special categories specifically include genetic data, and biometric data where processed to uniquely identify an individual. Personal data relating to criminal convictions and offences are not included, but similar extra safeguards apply to its processing.
More specifically the GDPR affects and includes the rights for individuals:
the right to be informed;
the right of access;
the right to rectification;
the right to erasure;
the right to restrict processing;
the right to data portability;
the right to object; and
the right not to be subject to automated decision-making including profiling.
Plus the right to data portability is new. It only applies:
to personal data an individual has provided to a controller;
where the processing is based on the individual’s consent or for the performance of a contract; and
when processing is carried out by automated means.
Posted by Neale Gilhooley with much of this information coming from these sources:
ICO website for further reading
You may not have heard of Edinburgh-based Global Surface Intelligence but you may benefit from their work via the managers of natural assets across the globe. With an international client base the decision was taken to follow the lead of clients and use the shorter name – GSI.
The re-branding brief included the logo and website as well as their own presentation material and some design input into their onscreen product interface itself. GSI wanted an icon that conveys what they do by taking satellite data and then processing it for the client (albeit using unique filters and algorithms run through a super computer), they themselves are not a satellite operating company, so imagery of actual satellites in orbit around planets or circling moons would be wrong and give the wrong signals of what it actually is that GSI does for clients.
Once designed and approved we then implemented it consistently across the full range of marketing material, even developing a new illustrative style to tie the use of the brand together. GSI uses the most advanced system in the world to process and analyse satellite imagery in relation to natural resources, especially forestry and agriculture. For most of these new customers the first introduction to the brand is via the brand new fully responsive WordPress website.
GSI works for forest owners and forest managers, government agencies and companies involved in supplying inventory data services and the GSI team is comprised of big data and data science specialists, forestry experts and leaders in the field of high performance computing.
As well as measuring assets they are also involved in Carbon data, using satellite data to provide intelligence on the amount of carbon that can be stored in and absorbed by trees and vegetation across the planet’s surface. The market for carbon intelligence data is estimated to be growing at 20% pa and is currently worth around £20 billion pa. Until now, this carbon intelligence data has only been obtainable by carrying out extremely expensive and time consuming land-based ground surveys and even then, these surveys can only tell the area’s present state. Data like this has never before been available to this extent and certainly not on a global basis. The data also adheres to internationally recognised methods including the Intergovernmental Panel on Climate Change’s Good Practice Guidance for Land Use and Forestry.
News Update: GSI has announced that they have been awarded 5th place in the Critical Database awards for the IP100. This is in recognition of the unique value of their database and the insight it provides to customers.
Posted by Neale Gilhooley (updated 30/10/17)