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  • E-cards are not just for Christmas

    Posted on November 19, 2014

    While it is true that e-cards are not just for Christmas, it is the most popular time of year that our customers send them. They make a seasonal greeting, a gentle reminder and also are a good way to communicate festive hours. It’s never too early to request one but it can be too late so don’t dally. What would you like to say to your valued customers?

    We started designing & printing traditional corporate Christmas cards for Nikon back in 2002, then created as both printed cards and as early adopters of electronic versions, until they evolved into solely e-cards. Over the years we have created many festive variations on the theme using six languages without mention of the word Christmas as Nikon have customers beyond the Christian world or northern Europe.  We found in previous years that our own e-card had a much higher open rate than our Design Matters e-newsletter.
    Nikon Corporate Christmas e-card 2013Recently we have designed e-cards for Edinburgh Chamber of Commerce and SNIPEF and for the Don’t Freeze Up This Winter safety campaign.

    Whatever your customer communication needs, there is still time to order an e-card for this Christmas and beyond.

    Left is Nikon Corporate Christmas e-card for last year (2013). Nikon’s bespoke card illustration is left this year in 6 languages.

    Also look at this blogpost for some campaign reports here in Perfect your own email marketing campaigns, collating info from billions of e-mails sent out in millions of campaigns to give you really robust data.

    Ecard montage

    To see more examples that we have designed click here

    By Neale Gilhooley Evolution Design > contact by e-mail

  • Prefer to meet up to 20,000 customers face to face or just share facetime on Skype?

    Posted on November 10, 2014
    PowerPhotonic exhibition stand at Photonics West 2014

    PowerPhotonic exhibition stand Photonics West 2014 (click to enlarge)

    With ever increasing ways of long distance communication, many companies find there is still no substitute for meeting the buyers face to face. It still makes great commercial sense for many companies to exhibit at trade shows which are often wrapped around industry award ceremonies, conferences and seminars with a high calibre of delegates. A good example would be PowerPhotonic a global leader in the design and manufacture of precision micro-optics with customers around the world. They commissioned Evolution to design display and exhibition material for use at Photonics West 2014 held in San Francisco. PowerPhotonic Head of Marketing said “This event attracts over 20,000 attendees and is the place to launch new developments, meet existing and potential customers and be able to discuss and demonstrate our product capabilities specific to our customers needs”.

    So exhibitions are still a valued part of the marketing mix as well as a great way to gather new leads while meeting valued customers. Let Evolution help you prepare for your next big event, we design everything from pop ups to full walk through experiences. It’s not just about showing face it is about brand building and generating sales leads.

    Posted by Neale Gilhooley, Evolution Design

  • Stylish new identity for Riddle & Coghill Interiors

    Posted on October 10, 2014

    Riddle & Cooghill Interiors magazine advert exampleAfter many years trading as Ocean Kitchens, business owners Gus Riddle and Ian Coghill wanted a name and logo to truly reflect the upmarket nature of projects now undertaken and the higher quality kitchen and interior ranges available. Now called Riddle & Coghill Interiors with a fresh new logo, which balances the company name with the Interiors description and also includes a couple of small activity  icons to make it more distinctive along with the strapline of Kitchen – Bedrooms – Home offices, so much more than just kitchens.

    Already completed in this rebranding are the stationery and signage plus you might see one of their fleet of vans too, around and in their smart new liveries about the Edinburgh area.  There is a new website on the way, in the meantime to see their full range you can visit their showroom at 195 Lindsay Road in Leith, very close to the Ocean Terminal shopping centre.