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  • E-cards are not just for Christmas

    Posted on November 19, 2014

    While it is true that e-cards are not just for Christmas, it is the most popular time of year that our customers send them. They make a seasonal greeting, a gentle reminder and also are a good way to communicate festive hours. It’s never too early to request one but it can be too late so don’t dally. What would you like to say to your valued customers?

    We started designing & printing traditional corporate Christmas cards for Nikon back in 2002, then created as both printed cards and as early adopters of electronic versions, until they evolved into solely e-cards. Over the years we have created many festive variations on the theme using six languages without mention of the word Christmas as Nikon have customers beyond the Christian world or northern Europe.  We found in previous years that our own e-card had a much higher open rate than our Design Matters e-newsletter.
    Nikon Corporate Christmas e-card 2013Recently we have designed e-cards for Edinburgh Chamber of Commerce and SNIPEF and for the Don’t Freeze Up This Winter safety campaign.

    Whatever your customer communication needs, there is still time to order an e-card for this Christmas and beyond.

    Left is Nikon Corporate Christmas e-card for last year (2013). Nikon’s bespoke card illustration is left this year in 6 languages.

    Also look at this blogpost for some campaign reports here in Perfect your own email marketing campaigns, collating info from billions of e-mails sent out in millions of campaigns to give you really robust data.

    Ecard montage

    To see more examples that we have designed click here

    To get your own free e-mail account click here Powered by MailChimp we can design a great looking style template for you and even help set up your mailing lists.

    By Neale Gilhooley Evolution Design > contact by e-mail

  • Prefer to meet up to 20,000 customers in person or just share facetime on Skype?

    Posted on November 19, 2014
    PowerPhotonic exhibition stand at Photonics West 2014

    PowerPhotonic exhibition stand Photonics West 2014 (click to enlarge)

    With ever increasing ways of long distance communication, many companies find there is still no substitute for meeting the buyers face to face. It still makes great commercial sense for many companies to exhibit at trade shows which are often wrapped around industry award ceremonies, conferences and seminars with a high calibre of delegates. A good example would be PowerPhotonic a global leader in the design and manufacture of precision micro-optics with customers around the world. They commissioned Evolution to design display and exhibition material for use at Photonics West 2014 held in San Francisco. PowerPhotonic Head of Marketing said “This event attracts over 20,000 attendees and is the place to launch new developments, meet existing and potential customers and be able to discuss and demonstrate our product capabilities specific to our customers needs”.

    So exhibitions are still a valued part of the marketing mix as well as a great way to gather new leads while meeting valued customers. Let Evolution help you prepare for your next big event, we design everything from pop ups to full walk through experiences. It’s not just about showing face it is about brand building and generating sales leads. You can read more about or Exhibition & Display service here.

    Posted by Neale Gilhooley, Evolution Design

  • Don’t Freeze Up This Winter safety campaign

    Posted on November 12, 2014

    We were commissioned by SNIPEF to create the Don’t Freeze Up winter safety campaign originally launched in Northern Ireland then rolled out across Scotland too. Firstly we created a brand with it’s own graphic device and a standalone website which was aimed at offering advice, news and tips to help residential and business customers avoid the horrors and costs of frozen pipes and heating system failures over the often unpredictable winter period.

    DFU homepageThe information was of equal use to householders and business customers and the free advice and top tips are provide alongside a search function leading to SNIPEF members firms who are certified to assist either offering advice beforehand or with any emergency work needed once the thaw sets in, as that is usually the time that something is noticed, particularly on offices which may have been closed over the weekend or over festive period. So as well as avoiding plumbing and heating leaks you can also save energy with these tips.  However there are ways of reducing your risk and they are covered on the website. This safety campaign has the high profile backing of the water utilities in both Northern Ireland and Scotland so their co-branding adds some authenticity to the campaign website as well as extra site visitors being sent by Northern Ireland Water, Scottish Water and Business Stream.

    PrintSNIPEF has members firms across Scotland and Northern Ireland and as well as campaign flyers and e-mailshots to users, the way that we drove traffic to the website was through a commercial radio campaign and on banners ads in high profile publications such as the Belfast Telegraph online edition. Radio was used extensively, with both the Ulster 105 FM and the Q Radio Network of local stations as a low cost way of quickly reaching mass audiences, and we found this to be more effective that online banners ads. We scripted a short commercial and used the radio stations commercial production department and their own talent to provide and record the voiceover. As well as anecdotal evidence we also tracked traffic to the Don’t Freeze Up website via Google Analytics data. Now that the website is existing as a piece of marketing collateral for SNIPEF it can sit there all year and be ready to be accessed when the weather changes. We also registered the domain names with some variants to ensure that no one copies this potentially popular theme. The website has had thousands of unique visitors since its launch, including many referred by the Energy Savings Trust and SNIPEF’s own website  with very obvious seasonal peaks. Importantly the campaign continues to generate business enquiries for SNIPEF member firms, so it has proved to be a very useful investment for SNIPEF and it’s members as building the site around their existing database was one of the key objectives. SNIPEF also sent out mailers, and an e-newsletter and even sponsored an Ice Hockey league match to gain some extra TV and radio coverage. Our advice is don’t wait until the frost arrives before you visit Dont Freeze Up

    Posted by Neale Gilhooley