By Neale Gilhooley, Evolution Design
Looking at Adobe’s design cloud webpage I was struck by the sheer range of products, many of them as so badly branded (is that why they are called sub-branded?) that you wonder if they spent any time designing them or if they just came from a logo generating programme (a future or existing Abode product?) This screen grab has one logo that everyone will recognise and it is hidden in the middle, with very little prominence.
If you want to see the actual page it is here, how many of these logos would inspire you to buy or use that product for design purposes? Few if any.
One way to see how a company views itself is to review their Brand Identity Guidelines, here is what they say about their own ID, the Adobe brand platform and Brand promise, enabling people and organizations to create engaging experiences. For the full vision story go to page 4 of this PDF. http://brandcenterdl.adobe.com/Corpmktg/Brandmktg/Campaign_Assets/guidelines/corporate/corporate_brand_guidelines.pdf
Although many of these logos are not that well designed, they registered trade marks of Adobe. Full list of products are here: http://www.adobe.com/uk/products/creativecloud/tools-and-services.html
We have designed a new logo, website and event literature for the newly formed Low Carbon Property Festival, part of the Edinburgh Festival for the first time in August 2013.
Hosted by Edinburgh World Heritage the Festival website looks like this and has social media links to Facebook and Twitter with some very influential followers.
You can visit the Low Carbon Property Festival website here to find links to event information and ticket booking site www.lowcarbonfestival.org
UPDATE: the event site has now expired
The event is sponsored by:
We have just launched the new website for leading IT recruitment consultancy Agile Resourcing.
Agile Resourcing are Scotland’s premier IT recruitment consultancy covering Edinburgh, Glasgow and the central belt. They wanted a new logo and website to reflect this and differentiate them from local and national competitors. We created a memorable and impactful brand and redesigned the website to allow the client to update the content.
Using the lower case letter ‘i’ as a person being moved into position like a chess piece as a graphic device gives the logo a very distinctive look and adds real personality.
The Agile Resourcing website is simple and unfussy making a feature of the Twitter feed which is the Clients chosen outbound marketing channel, altering candidates and others to new roles available. Within 1 hour of the site being live a new candidate found the site and applied for a position. We also added Google Analytics to the site and even the first 24 hours of activity proved to be quite insightful. This knowledge will build over time to be of real value to Agile Resourcing, whose owner David Eckersley said “Evolution were able to translate what I wanted onto my website to portray and exceeded my expectations. They were excellent at communicating with me and made me feel very valued, I feel my business has moved forward with their excellent input. Very professional guys who I would recommend to anyone.”
Always nice to hear feedback from a satisfied Client. Full review can be read here.
In late 2016 Agile ceased trading as David was himself head hunted to run the IT division for a major international recruitment firm.
Posted by Neale Gilhooley, updated 30 March 2017