Like many businesses, deciding to add new services and new staff was the catalyst that made our existing client Goodrow Building Consultancy decide to ask us to give their website a full refresh with a new company logo and a new fully responsive website design. The new site has a very contemporary colour palette and feel. They have also added more content and carried over their important Briefings newsletter section which is popular with their clients current and potential customers and with Google, who love specific content.
“We have been delighted with the impact of the new website, designed by Evolution. It is very clear, concise and modern and has gone down very well with our clients. We would strongly recommend Evolution’s services to others” said Jon Rowling Director at Goodrow Building Consultancy.
Posted by Neale Gilhooley
Another loyal Client who has been with is for a number of years , since 2011 had also reached the stage of needing a new mobile friendly business website. Edinburgh-based firm Club Class Catering, have just moved into new premises so a great deal is changing and happening at this busy time of development for them. Having traded successfully at the quality end of the catered food industry for over 20 years owner James Blyth wanted to have a website that presented their food online as well as he present it on the plate. With new images and a new WordPress website that is fully responsive, reformatting for mobiles and tablets, a key way to be a cut above the competition. So far site traffic is up +14% (year on year), most of that being visits from mobile users and people are spending more time on the site, probably as it is easier to navigate around and the Blogs gives it far more content. Club Class are also proactive marketers as they do use their Google Analytics package and also make use of Google AdWords running Pay Per Click (PPC) campaigns on a tactical basis. But to be fair they do prefer cooking and serving excellent food selections for their own loyal band of customers.
Enquiries are up too and that is one of the objectives for the new site. Club Class is a well known name for business lunches and canapés and for hot & cold food for celebratory parties such as 21st and Weddings, but they are less well know for some stylish BBQ’s that they have put on for up to 200 and also for their Sushi platters. Have a look at the site to see their menus > Club Class Catering website James is a professionally trained chef with high standard for food preparation and that includes Hygiene Certificates surprisingly not found amongst all caterers in Edinburgh, this being a benefit of moving into the new professionally fitted out food preparation kitchens. James likes to keep developing new menus choices which is necessary when you have a loyal client base with many repeat orders per month, so a few new taste surprises are always very welcome. The new site lets James’s staff blog about these new food developments and other industry news and views.
Posted by Neale Gilhooley
The PCT Partnership have been running training courses in Edinburgh for over 20 years and what better way to celebrate that fact than to look forward to the next 20 years with a newly designed logo and a brand new website. We were very pleased that the PCT Partnership decided to ask Evolution to design their new identity and website, after we had designed their previous website back in late 2004. As well as feeling rewarded by such a display of loyalty, we were delighted that our client has had almost 12 years use from a website as ROI is important to any business.
Using a new colour scheme, the new website is a fully responsive WordPress site meaning it automatically formats for desktop, tablets and mobile devices. This will make it more visible to Google and being a WordPress site enables key PCT staff to update the content, course information and also to create Blog posts which are ideal ways to tell the company story, as in this case the story is all about their clients who come to be trained to get into employment or to get back in work. Whether they need help you with a job interview, with presentation skills or frequently as a mother who has been at home for years now now wants to find a way back in to the workforce PCT can help, also how to improve their clients IT skills.
But the PCT Partnership also want to use the new website as a way of promoting courses that they are less well known for. Over a number of years they have been running training courses in the Hospitality industry. Training and certifying staff in a number of areas such as customer service and food hygiene (REHIS certificates) as well as the safe sale of alcohol. Click if you want to visit the new PCT Partnership website and feel free to let other know who may benefit form their services.
As well as having a Blog the new site also has social media links as the PCT Partnership want to be able to reach new audiences as there is little point doing these courses if they don’t reach out to these in most need in the mediums that they are using, such as for the Graduates courses, prime users of social media. We also designed a set of attractive company stationery and a smart set of business cards are still a great way to make that memorable first impression.
Theresa Pedreschi, PCT’s Director said “Around 12 years ago The PCT Partnership asked Evolution Design to help us develop its first web site. At that time the remit was to produce a fairly entry level web site as it was less important that the business had a web presence. However, over the years social media has moved fast and at the beginning of 2016 PCT decided it was time to embrace these changes and to revisit the web site. We immediately contacted Evolution Design and after one meeting commissioned Neale to complete the work. He made it clear that Evolution would work at our pace which was a real plus and with his guidance and patience we launched our fabulous new site in May 2016, a site which is easy to navigate and represents clearly the services PCT offers in 2016. Evolution Design doesn’t stop at the design; training for staff is available to allow our business to maintain and update our own site and how to source information from Google Analytics. PCT is proud of its new site which is all thanks to Evolution Design.”
Posted by Neale Gilhooley