Our client obtained a new lease in a highly visible in West Cross Causewayside, Edinburgh with a vision of making an old town bar and eatery based on the style of Indigo Yard and George Street bars of the New Town.
The name chosen is based on the latitude of Edinburgh. A lot of the design is simply based on that. A definite horizontal line situated over half way up the page for example on the menu cover and business card (pictured). The ‘T’ of the ‘North’ was turned into an upwards facing directional arrow and the ’56’ was partially covered to suggest a directional movement of the line and also an horizon. The green and red were chosen to convey warmth and richness and also in this case the green ties in with the existing green slate interior. The yellow on the inside of the menu is from the line on the cover. The solid coverage was to reflect a glow from the inside of the menus when they are stood up on the table with a tea candle on the inside.
Legacy Support specialise in the extraction and conversion of data from old formats into new usable formats. Easing problems while getting value of out of data rendered unusable until now. Their service also meant savings were made as their customers could shut down old legacy systems that duplicated work and costs but were kept running due to fear of losing data.
We redesigned their logo, stationery set and the company website was given a completed refresh adding a great deal of value to this Client.
B&L retail exclusive global fashion ranges for a mostly female target market, launching the chic French interchangeable Zenka frames in the UK.
We approached their brand as a brief for an up market high street fashion store, with the name up top and well presented windows to display the branded products.
We wanted to convey tasteful and timeless which are reflected in the colour choices of black (neutral and ever fashionable) and gold on the ampersand icon (again neutral and timeless).
We deliberately wanted to create a typographic icon for the brand and solved this by crafting the ampersand (&) symbol from a combined B and L (the initials of the names in the company title) but also still read simultaneously as an ampersand, thus making it truly distinctive.