Previous optics industry experienced gained with Nikon helped our understanding of exactly what PowerPhotonic do and who for, making us adept at listening to the client and picking out product benefits and selling points to put to the fore of various communications however seemingly high tech and specialist for this former spinout company from Heriot Watt University.
We still needed to research their competitors and related industry peers too, to appreciate what their potential buyers are used to. This was so that the new brand can sit comfortably amongst them but be completely distinctive from them. Fitting well but differentiating them in what is a specialist high tech market of laser beam technology.
A company set up to explore the technology of smart metering.
We created a friendly online guide called Buzz to take visitors through an easy to understand breakdown of what is involved in smart metering and the benefits that can be derived.
GSI is the new name for Global Surface Intelligence Edinburgh-based but with it’s won global footprint of customers. Their old logo was an orbiting moon (a natural satellite) but this GSI wanted an icon that conveys that they are a data processing specialist, not a satellite operating company, so imagery of actual satellites in orbit around planets or circling moons would give the wrong signals of what it actually is that GSI does for clients. Using the shorter name GSI, the re-branding brief included the logo and website as well as their own presentation material and some design input into their onscreen product interface itself. The new colour palette was carefully chosen after an audit of their competitive set.