Evolution has just launched a second advertising campaign for SELECT the trade association for the electrical contracting industry in Scotland. As a follow up to last year’s national radio campaign, where we create 3 radio commercials to support their new safety campaign broadcast across Scotland, now adding more media to the mix. Radio, Railways station Posters and also national and regional press adverts.
SELECT have continued advertising with the main commercial radio network of Scottish stations from big city stations Radio Clyde and Radio Forth to Moray Firth Radio, Northsound, Radio Borders, Tay FM, and WestSound and West FM to deliver the message in a catchy 20” commercial designed to be a factual safety message with out being alarmist, ending with the line visit NeedAnElecrician.scot to encourage potential customers to make contact with a SELECT contractor via their search function of member firms. You can hear the commercial here. The schedule was mixed and included some peak drive time slots.
New to the media mix this year is the addition of Scottish national and regional press using adverts targeting consumers, of which businesses and householders made up the key audiences, with largely the same issues. Using big bold half page colour adverts depicting the real safety issues that unqualified electricians can leave householders with, we demonstrate the values and benefit of using fully qualified, professionally trained Electrical operatives, especially SELECT member firms.
The list of publications that gave us the best media efficiency in covering the nation was quite large, the full schedule included these titles:
In most editions we secured excellent position being early right hand pages, so very prominent and for many the first time they will have seen an advert for SELECT.
The other addition to the media mix was the inclusion of outdoor advertising, with posters at 4 of the busiest Scottish Railway Stations each with very high footfall figures; SELECT chose to use 4 sheet poster sites at; Tweeddale, Stirling, Kirkcaldy and also Glasgow Central. The creative had to do a different job but we kept the core concept just made it more direct and impactful. We took a mixture of regular sites and for Glasgow Central we chose a backlit site.
Anecdotal evidence indicates that these sites have been quite visible and successful in boosting awareness as well as a much better understanding of exactly what SELECT and their member firms can offer.
Posted by Neale Gilhooley
We are best know for our work designing and building international trade exhibitions for us across Europe, but we also have more than ten years worth of designing e-cards and preparing illustrations for Nikon’s corporate festive card. In this case cards are not for Christmas as that word itself is not to be used as the cards are sent our globally beyond the Christian world. However that holiday is now fully associated with gift-giving and frosty wintry images. Here are some of our favourites:
When we first started in 2004 the cards were for print and a jpeg was supplied almost as an after thought. Then we used to print the festive greetings text internally and some were done with matt and gloss laminates as touch and texture were important back then, when you tore open the card from it’s envelope. The move to e-cards only gave us new challenges, but now this is the most common way to receive a festive greeting.
They can be used a a variety of messages and an illustration gets a far higher click rate than just a headline. Talk to us if you want to enhance your e-mail marketing campaigns and improve response rates.
Posted by Neale Gilhooley Febuary 2017.
It is often the case that a busy company can be fully focused on servicing their customers, rather than beating their own drum and so they can remain as virtual hidden gems. Recently Time Recruitment decided that after being in business since 2000 it was time for a re-branding and a new fully responsive website to carry the message to a much wider audience. So after a credentials pitch they decided to appoint Evolution Design to create their new logo and website. The logo has a new eye-catching icon which helps to differentiate the brand along with a bolder font and actually uses their existing colour scheme, just inverted for legibility and with a new contemporary appearance.
The new website is a fully responsive WordPress site and is built to be easier to update than Time’s previous CMS, now a new job vacancy can be created and uploaded in around a minute with cut & paste simplicity. Time also wanted to make a stronger feature of their collection of positive testimonials from both Clients and Candidates, both important for different reasons, but together a powerful proposition for a company in such a people industry to be able to demonstrate real integrity. Another element that we added is a Blog to help with displaying useful and engaging content, of interest to existing and prospective Clients, their bank of quality Candidates, their own staff and to Google of course. The new site is fully responsive auto formatting to mobile devices or tablets, something that Google now gives search engine ranking priority to, so a timely investment. To visit the new site click here > Time Recruitment Services Ltd. They are an independent company are based on Castle Terrace and since their inception specialise in the recruitment of both temporary and permanent office personnel, to contact them visit the site and contact Director Caroline Burns, who had this to say:
“Time Recruitment Services opened in 2000, from then worked with the same website until late 2016. Meeting Neale Gilhooley at a Chamber event we discussed the benefits of a mobile friendly responsive WordPress website. We then requested detailed competitive quotation which we accepted. The entire experience with Evolution has been very positive and they have delivered on every promise made from the cost, the timing, the website design itself, training on WordPress and the follow up since launching the new website. I cannot recommend Neale and Evolution Design highly enough, he was a pleasure to deal with as he is knowledgeable within his area of expertise and has a tactful and patient manner along with a dry sense of humour (always useful!) Neale did not bombard with unnecessary IT language, has been consultative, decisive and responsive to us as a client – he has the art of always making Time Recruitment feel as if we are the only client. We are delighted with our new website and have already seen an upturn in business because of it.”
Praise indeed, and the service does not end there as we will meet to go over their webstats and Google Analytics data periodically.
Posted by Neale Gilhooley on 5th December 2016, updated Jan 17