The PCT Partnership have been running training courses in Edinburgh for over 20 years and what better way to celebrate that fact than to look forward to the next 20 years with a newly designed logo and a brand new website. We were very pleased that the PCT Partnership decided to ask Evolution to design their new identity and website, after we had designed their previous website back in late 2004. As well as feeling rewarded by such a display of loyalty, we were delighted that our client has had almost 12 years use from a website as ROI is important to any business.
Using a new colour scheme, the new website is a fully responsive WordPress site meaning it automatically formats for desktop, tablets and mobile devices. This will make it more visible to Google and being a WordPress site enables key PCT staff to update the content, course information and also to create Blog posts which are ideal ways to tell the company story, as in this case the story is all about their clients who come to be trained to get into employment or to get back in work. Whether they need help you with a job interview, with presentation skills or frequently as a mother who has been at home for years now now wants to find a way back in to the workforce PCT can help, also how to improve their clients IT skills.
But the PCT Partnership also want to use the new website as a way of promoting courses that they are less well known for. Over a number of years they have been running training courses in the Hospitality industry. Training and certifying staff in a number of areas such as customer service and food hygiene (REHIS certificates) as well as the safe sale of alcohol. Click if you want to visit the new PCT Partnership website and feel free to let other know who may benefit form their services.
As well as having a Blog the new site also has social media links as the PCT Partnership want to be able to reach new audiences as there is little point doing these courses if they don’t reach out to these in most need in the mediums that they are using, such as for the Graduates courses, prime users of social media. We also designed a set of attractive company stationery and a smart set of business cards are still a great way to make that memorable first impression.
Theresa Pedreschi, PCT’s Director said “Around 12 years ago The PCT Partnership asked Evolution Design to help us develop its first web site. At that time the remit was to produce a fairly entry level web site as it was less important that the business had a web presence. However, over the years social media has moved fast and at the beginning of 2016 PCT decided it was time to embrace these changes and to revisit the web site. We immediately contacted Evolution Design and after one meeting commissioned Neale to complete the work. He made it clear that Evolution would work at our pace which was a real plus and with his guidance and patience we launched our fabulous new site in May 2016, a site which is easy to navigate and represents clearly the services PCT offers in 2016. Evolution Design doesn’t stop at the design; training for staff is available to allow our business to maintain and update our own site and how to source information from Google Analytics. PCT is proud of its new site which is all thanks to Evolution Design.”
Posted by Neale Gilhooley
It is always nice to work with a Client with an eye for detail, as was the case when we were asked to design a logo and website for bespoke building firm D Sparham Ltd. The proprietor David Sparham did not want a typical builders logo using a classic rooftop shape but more a logo that embodied the modern style of buildings that his firm build in some unusual locations. So the illustration of an intricate wooden roof with square walls was to be the icon used as it is already the signature of his firm – a good visual fit as well as being a real point of distinction. We created version to work as white on black and white reversed out of a black background, which works better on stationery, clothing and on company vehicles.
This newly design logo with it’s illustrated icon adorns the website and can be seen here > DJSparham.co.uk along with some stunning photographs of very stylish buildings, conversions and extensions all created by D Sparham Ltd. The website aims to impress visitors with the style and quality through photos taken by David and colleague Tam Douglas and direct visitors to the extensive image galleries showing not only flagship new build projects but also conversions and extensions and other bespke building services whch also can be very stylish giving a feel of real contemporary living.
One of David’s new build projects at Coldingham Bay has been featured on Homes By the Sea which appeared on Channel Four (min 21 onwards). Selling at over £1.25m it is a series project and a view of the finish will explain why with “wood clad butterfly roof towering above colourful beach huts, 12 foot high widows, Welsh slate walls, uber cool German kitchen and Scandinavian suspended log burner…” Channel Four presenter Charlie Luxton was suitably impressed.
The website is also well built as a fully responsive WordPress site designed to work on desktops and mobile devices and to be updated by the Client as the ever growing portfolio of work expands. The website also has Google Analytics so we can track the webstats to fully understand web users needs.
Posted by Neale Gilhooley
Yes content is King, but there are challenges is making that content interesting and available. And this is where is starts to become a bit jargon filled and tecky. Have a look at the chart below created by Curata (a content marketing platform, site link below). But before you move to this stage you must be clear and state what your objectives are, then devise a strategy of how to achieve those objectives, by all means using the tools and tactics outlined below – to suit your needs and resources.Who in your organisation is going to provide this content? How do you balance that age old problem that web visitors tend to spend a lot less time on you page so you keep the content short and snappy BUT Google prefers you to have lots more text content that most visitors actually like, yes you can bullet point your key benefits/comm have extra links to more text but not at the costs of visitors needing to to click more times. Also don’t forget to consider how all of this extra content this will look on a tablet/mobile screen and our Google Analytics data will have told us how much traffic is coming from non-desktop devices as Google have openly stated that they favour responsive sites over sites that are non auto formatting, see our recent Blogpost on this subject. In most cases the content is either on the page or on a blog, some of the sites with most traffic have blogs and for example our client Ramsay Cornish Auctioneers who also send out branded e-mail campaigns with good relevant text and attractive images of chosen articles for sale to a mailing list of thousands each week, along with good use of social media (Twitter: @RamsayCornish) together brings in over 13,000 unique visitors every month, very good news of you are a seller as it widens your potential market considerably. The site also has Online Bidding so buyers from anywhere in the world can log in and bid. That is a good productive use of content, in an environment where each item is unique and for sale once only, on that day, so no second chances and the more bidders the higher the price achieved for the buyer.
Recently E-consultancy posted a good reminder that “content marketing isn’t SEO – and SEO isn’t just content”. Surely the best tip is that it is all about balance, and ongoing testing of the results to your chosen metrics and KPI’s to evaluate what will work best for your site to meet your objectives. Sounding like a full time job? And these objectives surely must be about more that consumer engagement they must be about enquiries, sales, lead generation; so some form of direct customer contact for most businesses.
The chart above produced by Stickyeyes (an SEO, Pay Per Click (PPC) and Biddable Media, Social Media Marketing, Digital PR, Content Marketing, Digital Consultancy, Blogger Outreach and Influencer Marketing, Design & Development, Video Marketing, Google Penalty Removal & Recovery, Mobile Search & App Store Optimisation agency), shows how little has really changed over this period, based on a mountain of data and metrics there has not been such a sizeable shift in any one real area (social has gone up-down-up a bit but ends not far from where it started). So balance is key and not being too dependent or skewed to one tactic alone seem to be the lesson here. Based on what works for your business!
There is a 160 page 8mb report from Google titled: Google search quality evaluator guidelines (dated 12 November 2015) available but you might prefer to skip to the Blogpost by Stickyeyes where they have broken it in down a much friendlier 1,324 words. Nicely written piece! If you want the full report PDF see link in article footer.
So with this in mind start by evaluating your own website page and blog content and social media content. Both have their own analytics and you may need to move into the test area first. It is going to take time but ought to provide benefits to your results and business over time. To get a better grip on the issues there is some further reading below:
E-consultancy post “Why content marketing isn’t SEO – and why SEO isn’t just content”.
E-consultancy post “Four marketing sinkholes and how to get unstuck”
Curata blogpost “content marketing tools ultimate list”
The Power of Blogging > “the irresistible business case for blogging” by Econsultancy
Google search quality evaluator guidelines (160 page report PDF)
And when you add content you also need to spend time on editing and updating this content, important housekeeping as Google will penalise you for broken links, so don’t send your visitors to cul-de-sacs when you can check here if your site links are 100% up to date > BrokenLinkCheck.com it’s fast and free!
Posted by Neale Gilhooley March 10 2016 (updated 30 Mar 2017)