Posted on June 1, 2015

Brand development marks 5th anniversary for AWS

Some industries are more competitive than others and one way to gain a reputation is to work within a niche market as AWS Recruitment did for the past five years. Once AWS Recruitment had built up their credentials in the Not for profit sector they found that they were in demand in other areas of business too. To roll out these new services – Accountancy, Legal and Property recruitment – AWS wanted to give the website a new look to reflect the new audiences that it was communicating with.  The two founding partners Alan Surgeon and Donna MacKay between them have many years of industry experience of finding the right staff for selected clients. Previously having both worked for other well known industry agencies for many years before deciding to start their own agency to be run the way they wanted it to be to suit the particular needs of a specific client profile.

Now five years on for AWS Recruitment and it has been an exciting time culminating with the move to a new office and the development of the AWS brand and the launch of a brand new website all taking place.  The new logo includes a development of their Bonsai tree icon which helps to differentiate the brand from competitors and to ensure that some of the brand equity is retained plus the icon can be used in other ways such as on Facebook pages and Twitter feeds.  A new colour palette has been introduced across printed materials and on the website and the new strapline of Charity – Legal – Property – Accountancy which really encapsulates it all.

The new WordPress site has a Blog and a fully updatable Vacancies page, useful for Employers and Candidates with links to an Upload your CV form. The new site has also been built as a Fully Responsive website formatting automatically to best fit the screen of PC’s mobile and tablet to make the site easier for visitors to use and also to be more attractive to Google since their algorithm was amended in mid-May dramatically termed as #mobilegeddon. AWS Recruitment Director Alan Surgeon said “having worked in the sector for 13 years there is nothing I enjoy more than helping our clients source the very best high calibre Fundraising and Executive level candidates but also working with fantastic candidates throughout Scotland within the Not for Profit sector. As a boutique consultancy it is important to keep an online presence, fresh and relevant and thanks to Evolution Design we have done just that”.

AWS have also joined Edinburgh Chamber of Commerce as a way of connecting with and raiding their profile with more local businesses. You can visit the AWS site and see some of their own client testimonials together with current vacancies of course.

Awards13Working to service the recruitment needs of a number of well known-local and national organisations looking to source candidates in a variety of different positions at different levels, recently AWS were delighted to be awarded ‘Best Of’ Recruitment Practice Awards, Silver Awards for; Customer Service in Scotland and also for Contribution to the Charity Sector. AWS are also corporate sponsors of the Institute of Fundraising Events in Scotland. Industry recognition is wonderful and gives a real boost to what had previously been a word-of-mouth marketing campaign, growing organically by reputation. Having gained an enviable reputation for integrity within the industry partly as AWS were early adopters of social media, something that the recruitment industry has excelled at and that the new website aims to enhance with more prominent links to LinkedIn, Twitter and Facebook.

ECoCAwards2016News: Congratulations to Alan Surgeon for being shortlisted as a finalist for Young Businessperson of the Year in the annual awards ceremony held by Edinburgh Chamber of Commerce 2016. This award was sponsored by the University of Edinburgh Business School and being a finalist demonstrates just how much AWS Recruitment have evolved and grown as a company in just over 5 years. #ECCAwards2016  #youngbusinesspersonoftheyear

Posted by Neale Gilhooley (updated 1/11/16)