Another loyal Client who has been with is for a number of years , since 2011 had also reached the stage of needing a new mobile friendly business website. Edinburgh-based firm Club Class Catering, have just moved into new premises so a great deal is changing and happening at this busy time of development for them. Having traded successfully at the quality end of the catered food industry for over 20 years owner James Blyth wanted to have a website that presented their food online as well as he present it on the plate. With new images and a new WordPress website that is fully responsive, reformatting for mobiles and tablets, a key way to be a cut above the competition. So far site traffic is up +14% (year on year), most of that being visits from mobile users and people are spending more time on the site, probably as it is easier to navigate around and the Blogs gives it far more content. Club Class are also proactive marketers as they do use their Google Analytics package and also make use of Google AdWords running Pay Per Click (PPC) campaigns on a tactical basis. But to be fair they do prefer cooking and serving excellent food selections for their own loyal band of customers.
Enquiries are up too and that is one of the objectives for the new site. Club Class is a well known name for business lunches and canapés and for hot & cold food for celebratory parties such as 21st and Weddings, but they are less well know for some stylish BBQ’s that they have put on for up to 200 and also for their Sushi platters. Have a look at the site to see their menus > Club Class Catering website James is a professionally trained chef with high standard for food preparation and that includes Hygiene Certificates surprisingly not found amongst all caterers in Edinburgh, this being a benefit of moving into the new professionally fitted out food preparation kitchens. James likes to keep developing new menus choices which is necessary when you have a loyal client base with many repeat orders per month, so a few new taste surprises are always very welcome. The new site lets James’s staff blog about these new food developments and other industry news and views.
Posted by Neale Gilhooley