The exhibition work produced for our clients has had international exposure from simple event branding banner systems up to full stands promoting the product as well as creating an environment for sales staff to engage their contacts. Many clients communication needs require us to create integrated communication campaigns across a range of media. This can include graphics for information kiosks, CD-ROM’s, advertising in the show catalogue, signage and posters, liveried vehicles and even projected images onto the building façade, delivering targeted messages to varied audiences as part of your campaign. Large format creative work needs to work at different levels from 50, 25 and 10 metres away. So the choice of headlines and images is critical to be eye-catching. Rarely is a biog logo enough to archive the impact that you desire.
Room branding is at the most basic end of the display & exhibition spectrum, usually done with popular and versatile Pop Up Banners, cost effective to design, print and transit. The most that we have done for a single event was a group of 7 for the Scottish Archive Network for Tartans Day in New York displaying their different services. With Pop Ups (aka roll up) stands you really do get what you pay for, the better ones come with a cartridge built into the base where the graphics wind up to roll up into, this gives the banner far more stability when its in use and protects the graphics when not is use or in transit or storage which is generally 95% of its life. How quickly will it go up and is it really a one-man job? Best if you get a demonstration before ordering.
At the very start of the design process we look at desired images, do they have sufficient resolution to be enlarged to 1.2 metres wide (at 300 dpi print resolution over the 72 dpi for screen use) on a Pop Up, or even bigger on full stands? We can tell you in advance but it can be a huge percentage enlargement for items that are not vector based, often too far. If you are buying library images try to think of the maximum usage size rather than finding the ideal image and then discovering that it cannot be used. These issues are easily ironed out in advance and alternate images can be sourced or created.
With ever increasing ways of long distance communication, many companies still find there is no substitute for meeting the buyers face to face. Especially if you do not already have any contact with them, you can be reliant on them finding you via the internet. So it still makes great commercial sense for many companies to exhibit at trade shows which are often wrapped around industry award ceremonies, conferences and seminars with a high calibre of delegates. A good example would be PowerPhotonic a global leader in the design and manufacture of precision micro-optics with customers around the world. They commissioned Evolution to design display and exhibition material for use at Photonics West 2014 held in San Francisco. PowerPhotonic Head of Marketing said “This event attracts over 20,000 attendees and is the place to launch new developments, meet existing and potential customers and be able to discuss and demonstrate our product capabilities specific to our customers needs”.
Trade or consumers exhibitions, business seminars, award ceremonies, product launches or even brand re-launches are all areas where display graphics have an important role, not just in branding the event but in quickly communicating key messages and setting the scene/tone from the outset. Trade exhibitions are still a valued part of the marketing mix as well as a great way to gather new leads and meeting valued existing customers. Evolution can help you prepare for your next big event, we design everything from pop ups to full walk through experiences – with meeting rooms, video displays and even kitchens to ensure that it is not just about showing face it is about brand building and generating sales leads. One valued client said “Nikon have commissioned Evolution to design and project manage the construction of our stand for our international industry exhibitions for over 7 years. We have found them to be very helpful, knowledgeable and a key element to the creation and success of our advertising and promotional campaigns”. For more information contact Neale Gilhooley to discuss. Click to see more examples of Print Design.