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Posted on January 15, 2015

Drummond International website evolution

image of Drummond International website homepageThis is the new website that we have just built and launched for consultancy firm Drummond International built with lots of new feature and the content is presented to explain the all that they can do for companies by developing individuals within organisations. But we need to go back a lot further before we get to this point.  We were first appointed by Drummond International in mid 2008 to re-design their very first website. Although they found us on Google it turned out that a few years before we had designed a folder on a pro bona rate for the Skye-based childrens development charity Columba 1400 founded by Norman Drummond as well as having worked on a connected annual report and group brochure. So Village Edinburgh strikes again, search the world wide web for someone located 500 yards away.

DI home screengrab 04 09 12 miniOn the right you can see the 2008-2014 website. A couple of years later and we were asked to help again by creating branded social media profiles for channels already used and then newly developing SM channels, these included YouTube, Facebook, LinkedIn, Twitter and Google+ once again Google Analytics data has been useful when evaluating each ones performance in turn.

Even after many years of working together with them there was the need to submit a competitive tender and sit through an interview process. We happily did this as it was also a useful part of the briefing process, for both sides. It also ensured that our previous knowledge of the Client was updated and any possible assumptions were also corrected, we had to look forward not back. This was helpful to fully discuss advances in the internet and users experiences together with the rise in use of mobile devices, so a fully responsive website was needed. We were also provided with a mood board and a selection of wonderfully atmospheric B+W photographic images. It is rare to get so much information from a Client and does show great vision and organisation.  We did try to add more colour but the photos that that you can see on the site worked best in mono, however worth investigating other routes and visual treatments.  Back in 2008 we had installed Google Analytics onto the old website  and this data was reviewed by the when the new siteplan was prepared. It also provided an invaluable benchmark for the new site.

Now in late 2014 and the staff of Drummond International felt it was time to completely refresh the company website including the style and page layout. The previous website content updates were done using Adobe Contribute, a very cost effective CMS (content management software as opposed to a bespoke content management system), Naturally it had its limitations but had worked well for 6+ years. With the rapid evolution of WordPress websites and all of the technical and editorial features offered a re-build was the best solution and a future friendly one too. The existing Blog was also WordPress so staff already had a good knowledge of creating and editing web content, another reason to go with a WP for the main site. We advised that the new blog should be integrated onto the website as this would give them better web traffic figures and be easier to encourage Blog viewers to visit main site pages.  It would also be much easier to update and include internal site links if it was one entity.

screenshot of Drummond International website pageAlso a really nice design feature was suggested by the Client – the dynamic social media buttons, have a look at the mouse-over effect. We might add that feature to our own site the next time we refresh it.

Websites are never truly finished and regular content reviews are essential, we hope to keep working with Drummond International for a further 6 years an more. Once again we have given our Client the tools to go on and build their brand and promote their services.

So now if you need to find “an international leadership consultancy who work with some of the world’s most successful organisations to help leaders adapt and achieve in an ever-changing environment” you know where to look > www.drummondinternational.com