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Logo Design

GSI

GSI is the new name for Global Surface Intelligence, Edinburgh-based but with it’s own global footprint of customers. Their old logo was an orbiting moon (a natural satellite) but GSI needed an icon to convey that they are a data processing specialist, not a satellite operating company, so imagery of actual satellites in orbit around planets or circling moons would give the wrong signals of what it actually is that GSI does for clients. Using the shorter name GSI, the re-branding brief included the logo and website as well as their own presentation material and some design input into their onscreen product interface itself. The new colour palette was carefully chosen after an audit of their competitive set.

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