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Logo Design

CMCE

It is quite a unique design project to be involved in to create the identity for a new industry body; Centre for Management Consulting Excellence . The new logo needed to be stand alone but also to have a clear nod back to the parent Worshipful Company of Management Consultants crest as they will appear together at times. In design terms we offered a shortlist of icons including some based around the capital letter C, but with a small creative device in the negative space in the centre of the C. We then agreed on Franklin Gothic Medium Regular, with more prominence on two of the words.

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