Logo Design

Brooks & Lyndhurst

B&L retail exclusive global fashion ranges for a mostly female target market, launching the chic French interchangeable Zenka frames in the UK.

We approached their brand as a brief for an up market high street fashion store, with the name up top and well presented windows to display the branded products.

We wanted to convey tasteful and timeless which are reflected in the colour choices of black (neutral and ever fashionable) and gold on the ampersand icon (again neutral and timeless).

We deliberately wanted to create a typographic icon for the brand and solved this by crafting the ampersand (&) symbol from a combined B and L (the initials of the names in the company title) but also still read simultaneously as an ampersand, thus making it truly distinctive.

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