Smallest helps small rural communities to generate their own power using renewable methods.
In the brand design we had to reflect the benefits to the communities who may be interested in such a scheme. Firstly they save money, secondly any surplus they generate can be sold back to the grid thus making money at the same time and thirdly they will be using methods which are renewable so better for the environment.
The emphasis we wanted to stress was on empowerment and we firstly developed the strapline to convey both power generation and community empowerment. We wanted to give the brand an open friendly feel with a more financial and professional slant rather than overtly ‘green’ or home made look as although the green element is very important may be secondary to the overall communities considerations.
European Union funded.