Mercat Tours had an existing logo when they approached us. They wanted to upgrade it as they were conscious of the fact that they were the original walking tours company but now lost in a sea of copycat tours all using similar tactics.
They needed to say professional and established. Particularly on their company stationery as they were using it to confirm bookings for national agencies and wanted it to look more official and tasteful. The company correspondence and the nature of their publicity material are quite different – education with entertainment and the icon worked on both equally as well.
They sponsor the Mercat Cross in Parliament Square and so wanted to retain that as their symbol. Their tours also start from there and the cross is featured in them so it is an important landmark to the company.