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Logo Design

PowerPhotonic

Previous optics  industry experienced gained with Nikon helped our understanding of exactly what PowerPhotonic do and who for, making us adept at listening to the client and picking out product benefits and selling points to put to the fore of various communications however seemingly high tech and specialist for this former spinout company from Heriot Watt University.

We still needed to research their competitors and related industry peers too, to appreciate what their potential buyers are used to. This was so that the new brand can sit comfortably amongst them but be completely distinctive from them. Fitting well but differentiating them in what is a specialist high tech market of laser beam technology.

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