With ever increasing ways of long distance communication, many companies find there is still no substitute for meeting the buyers face to face. It still makes great commercial sense for many companies to exhibit at trade shows which are often wrapped around industry award ceremonies, conferences and seminars with a high calibre of delegates. A good example would be PowerPhotonic a global leader in the design and manufacture of precision micro-optics with customers around the world. They commissioned Evolution to design display and exhibition material for use at Photonics West 2014 held in San Francisco. PowerPhotonic Head of Marketing said “This event attracts over 20,000 attendees and is the place to launch new developments, meet existing and potential customers and be able to discuss and demonstrate our product capabilities specific to our customers needs”.
So exhibitions are still a valued part of the marketing mix as well as a great way to gather new leads while meeting valued customers. Let Evolution help you prepare for your next big event, we design everything from pop ups to full walk through experiences. It’s not just about showing face it is about brand building and generating sales leads. You can read more about or Exhibition & Display service here.
Posted by Neale Gilhooley, Evolution Design