The Plumbing Pensions brand has been carefully developed as it is a financial institution for a specific industry. However he pensions industry is facing increasing regulatory changes and incredible pressure from all sides.
Change also brings opportunities and Plumbing Pensions has adapted quickly to the new forces reshaping the pensions industry. A new product and new audiences mean new messages needed to be developed and delivered through printed brochure, printed flyers, exhibition material and event flyers as well as the website.
As well as that the website has evolved beyond recognition and e-mail campaigns are now used to target potential new member firms.