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Tag Archives: Brand evolution

How to choose a brand name and how to avoid disaster

(Updated 5/10/17) There are few overnight successes and that success often appears always just over the horizon especially to a new start up venture. Finding that magic concept, doing some research to find if there is a market and then funding product full of testing before launching. These all take time, money and a mix  Continue Reading »

Evolution of the Philips logo

By Neale Gilhooley, Evolution Design. We have covered the difference between Brand Evolution and Revolution previously, here is the story of a brand that many of us have grown up with, so familiar that we probably don’t even give it a second glance. But is is a very interesting story and a good read and  Continue Reading »