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Tag Archives: brand value

Who owns your logo? A question of IP (intellectual property) law not rights

Imagine briefing a professional design firm to create a brand new logo, you hold many creative and briefing meetings then watch the birth of your new logo. After approving the design work, you pay all of their invoices then spend millions of pound developing your business and building your own brand. Then you find out that you have missed  Continue Reading »

Evolution of the Logo

By Neale Gilhooley, Evolution Design (updated 6th Jan 15). A brand once was just that a way of showing property ownership. No matter how small the product of service starts out, the whole point of having a logo is to differentiate your product or service from the rest, so that yours is more recognisable in the  Continue Reading »