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Evolution versus Revolution – logos, names, hearts and minds

By Neale Gilhooley of Evolution Design. On 17th October 2013 it was announced in DesignTaxi.com that “German electronics and electrical engineering company, formerly known as Siemens, has changed its name to Unify.” This was announced by the re-branding agency from Ottawa. Odd that the Siemens global site did not mention this anywhere and seem oblivious  Continue Reading »