The PCT Partnership have been running training courses in Edinburgh for over 20 years and what better way to celebrate that fact than to look forward to the next 20 years with a newly designed logo and a brand new website. We were very pleased that the PCT Partnership decided to ask Evolution to design their new identity and website, after we had designed their previous website back in late 2004. As well as feeling rewarded by such a display of loyalty, we were delighted that our client has had almost 12 years use from a website as ROI is important to any business.
Using a new colour scheme, the new website is a fully responsive WordPress site meaning it automatically formats for desktop, tablets and mobile devices. This will make it more visible to Google and being a WordPress site enables key PCT staff to update the content, course information and also to create Blog posts which are ideal ways to tell the company story, as in this case the story is all about their clients who come to be trained to get into employment or to get back in work. Whether they need help you with a job interview, with presentation skills or frequently as a mother who has been at home for years now now wants to find a way back in to the workforce PCT can help, also how to improve their clients IT skills.
But the PCT Partnership also want to use the new website as a way of promoting courses that they are less well known for. Over a number of years they have been running training courses in the Hospitality industry. Training and certifying staff in a number of areas such as customer service and food hygiene (REHIS certificates) as well as the safe sale of alcohol. Click if you want to visit the new PCT Partnership website and feel free to let other know who may benefit form their services.
As well as having a Blog the new site also has social media links as the PCT Partnership want to be able to reach new audiences as there is little point doing these courses if they don’t reach out to these in most need in the mediums that they are using, such as for the Graduates courses, prime users of social media. We also designed a set of attractive company stationery and a smart set of business cards are still a great way to make that memorable first impression.
Theresa Pedreschi, PCT’s Director said “Around 12 years ago The PCT Partnership asked Evolution Design to help us develop its first web site. At that time the remit was to produce a fairly entry level web site as it was less important that the business had a web presence. However, over the years social media has moved fast and at the beginning of 2016 PCT decided it was time to embrace these changes and to revisit the web site. We immediately contacted Evolution Design and after one meeting commissioned Neale to complete the work. He made it clear that Evolution would work at our pace which was a real plus and with his guidance and patience we launched our fabulous new site in May 2016, a site which is easy to navigate and represents clearly the services PCT offers in 2016. Evolution Design doesn’t stop at the design; training for staff is available to allow our business to maintain and update our own site and how to source information from Google Analytics. PCT is proud of its new site which is all thanks to Evolution Design.”
Posted by Neale Gilhooley