We developed this identity for the Tiler Training School. It’s a training facility, offering qualifications and courses for the tiling trade.
They wanted it to appear more scholastic than tiling trade as ultimately this is about qualifications, also it may well be used like an accreditation and also appear as a link on other sites to feed into their site. The visual idea is simple and self evident. A mortar hat (a symbol of learning and a students graduation) is made from two tile shapes one on top of the other.
It is simple and confident and gets the two elements of the business over, that of tiling and learning in a straightforward use of relevant shapes. The logo has to work across signage, vehicle liveries and on company clothing as well as on their website.